Balenciaga Draws the Curtains for Spring 2017 Campaign

Joanna Elizabeth

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Published January 15, 2017

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Updated January 3, 2019

Shujing Zhou stars in Balenciaga's spring-summer 2017 campaign
Shujing Zhou stars in Balenciaga’s spring-summer 2017 campaign

For Balenciaga’s spring-summer 2017 campaign, creative director Demna Gvasalia drops the curtains. Photographer Harley Weir captures models against a backdrop featuring colorful stage curtains. The advertisements star Sunniva Vaatevik, Alek Wek, Amandine Renard, Shujing Zhou, Litay Marcus, Carla Daher and Eliza Douglas. The season’s neon floral prints, boxy trench coats and spandex leggings stand out with styling by Lotta Volkova. For accessories, oversized tote bags and blocked-heeled boots bring an avant-garde touch.

Related: Balenciaga Sets Fall ’16 Campaign on Paris Streets

Balenciaga 2017 Spring/Summer Campaign

Alek Wek stars in Balenciaga's spring-summer 2017 campaign
Alek Wek stars in Balenciaga’s spring-summer 2017 campaign
Eliza Douglas stars in Balenciaga's spring-summer 2017 campaign
Eliza Douglas stars in Balenciaga’s spring-summer 2017 campaign
Balenciaga sets spring 2017 campaign against a backdrop of colorful curtains
Balenciaga sets spring 2017 campaign against a backdrop of colorful curtains
An image from Balenciaga's spring 2017 advertising campaign
An image from Balenciaga’s spring 2017 advertising campaign
Balenciaga features floral prints in spring-summer 2017 campaign
Balenciaga features floral prints in spring-summer 2017 campaign
Alek Wek strikes a pose in Balenciaga's spring-summer 2017 campaign
Alek Wek strikes a pose in Balenciaga’s spring-summer 2017 campaign
Litay Marcus stars in Balenciaga's spring-summer 2017 campaign
Litay Marcus stars in Balenciaga’s spring-summer 2017 campaign
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