The Balmain x The Lion King Collaboration is Magical

Joanna Elizabeth

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Published July 3, 2024

Balmain Lion King Campaign
Balmain and Disney unveil The Lion King collaboration. Photo: Joel Anderson

Balmain’s latest collaboration with Disney’s The Lion King is a vibrant homage to African creativity. The renowned French fashion house combines traditional aesthetics with couture expertise. The campaign imagery, captured through Joel Anderson’s lens, is nothing short of breathtaking.

Balmain x The Lion King Collaboration

Inspired by traditional African techniques, Balmain x The Lion King features striking silhouettes.
Inspired by traditional African techniques, Balmain x The Lion King features striking silhouettes. Photo: Joel Anderson

It showcases the intricate weavings, patterns, and embroideries synonymous with African craftsmanship. This fusion is further elevated by the involvement of young African creatives.

Balmain works with young African creatives on its limited-edition The Lion King collection.
Balmain works with young African creatives on its limited-edition The Lion King collection. Photo: Joel Anderson

Creative director Olivier Rousteing has curated a collection that includes graphic t-shirts, illustrated bags, beaded dresses, and high-top sneakers. Each piece resonates with the iconic elements of The Lion King, which celebrates its 30th anniversary this year.

Balmain's The Lion King collection features metallic graphic tees.
Balmain’s The Lion King collection features metallic graphic tees. Photo: Joel Anderson

The collection’s launch on July 8th marks a significant moment as it bridges the gap between luxury fashion and cultural storytelling. Following the brand’s summer campaign featuring Gisele Bundchen, this new venture continues to solidify Balmain’s position at the forefront of creativity.


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