Naomi! Claudia! Cindy! 90s Supers Take Over Balmain’s Spring Campaign

Joanna Elizabeth

/

Published January 7, 2016

/

Updated August 2, 2017

Claudia Schiffer, Cindy Crawford and Naomi Campbell star in Balmain's spring-summer 2016 campaign
Claudia Schiffer, Cindy Crawford and Naomi Campbell star in Balmain’s spring-summer 2016 campaign

Balmain’s spring 2016 campaign calls on the big guns with the casting of 90s supermodels Cindy Crawford, Claudia Schiffer and Naomi Campbell. For the first time, creative director Olivier Rousteing tapped Steven Klein to shoot the exclusively black and white images.

In the portraits, the women can be seen wearing the new season’s body con silhouettes with touches of ruffles, cross-cross detailing and crystal embellishments. Balmain’s spring advertisements was made with creative direction by Pascal Dangin of KiDS Creative.

About the campaign, Rousteing said in an official statement, “Watching Cindy, Claudia, Naomi and Steven instinctively work together, I was struck by the displays of confidence, professionalism and grace in front of me. There was never any doubt that the final images would be anything but perfect.”

Supermodels Cindy Crawford and Claudia Schiffer strike a pose for Balmain's spring 2016 campaign
Supermodels Cindy Crawford and Claudia Schiffer strike a pose for Balmain’s spring 2016 campaign

Claudia Schiffer flaunts her figure in semi-sheer dress for Balmain's spring 2016 campaign
Claudia Schiffer flaunts her figure in see-through dress for Balmain’s spring 2016 campaign
Naomi Campbell wears white bodycon dress in Balmain's spring 2016 campaign
Naomi Campbell wears white bodycon dress in Balmain’s spring 2016 campaign
Cindy Crawford flaunts some cleavage in Balmain's spring 2016 campaign
Cindy Crawford flaunts some cleavage in Balmain’s spring 2016 campaign

Balmain Spring 2016 Runway Show

The Balmain army was out in full force for the label’s spring 2016 runway show presented during Paris Fashion Week. A lineup of jewel tones and neutral hues was decorated with crystals as well as harness details. The look was complete with models wearing high ponytails and strappy heels.

Balmain Spring 2016 Campaign Photos


Recent Updates

Louboutin-Beauty-Fetiche-Fragance

Lily Aldridge Smolders in Christian Louboutin Fétiche Ad

Christian Louboutin’s seductive world of scents is on full display in its latest Fétiche eau de parfum campaign. Starring the ...
Alaia-Archetypes-Winter-Spring-2025

Alaïa’s Archetypes Campaign Revisits Timeless Styles

Alaïa kickstarts the winter-spring 2025 season with its mesmerizing Archetypes campaign, an ode to the brand’s iconic silhouettes. The visuals, ...
For-Love-Lemons-Holiday-2024-Lingerie

Devon Lee Carlson Wows in For Love & Lemons’ Holiday Lingerie

For Love & Lemons just dropped its Holiday 2024 lingerie collection, and it’s a winter wonderland of festive fashion. The ...
Donna-Karan-Winter-2024

Donna Karan’s Winter 2024 Campaign Is Dripping in Elegance

Donna Karan kicks off the season in style, unveiling its winter 2024 and pre-spring 2025 collections with a sleek campaign ...
Gucci-Gift-Mountains-2024

Kendall Jenner & Gucci Bring Snowy Style to Gift Season

Gucci takes winter style to new heights with Chapter 2 of its 2024 Gift campaign, “To the Mountains.” Led by ...
Jacquemus-Holiday-2024

Jacquemus’ Holiday 2024 Campaign Goes on a Glam Retreat

Jacquemus is serving up a luxurious escape with its “Winter Retreat” Holiday 2024 campaign. Buzzy model Alex Consani brings the ...