Celebrity beauty brands have been trending for several years, with many stars venturing into personal care. Continuing this trend, in partnership with the Perrin family, actor Brad Pitt introduced Beau Domaine in 2022, a gender-neutral skincare brand that evolved from the rich heritage of Château de Beaucastel.
The Perrins, guardians of their wine vineyards since 1909, and Pitt share a profound respect for the natural environment, which is deeply ingrained in the ethos of Beau Domaine. The actor partnered with the Perrins in 2012 on his Château Miraval wines.
Over fifty years ago, Jacques Perrin chose to forgo conventional farming by adopting biodynamic practices, paving the way for the Brad Pitt skincare line that harnesses the natural potency of grapes to combat aging.
Beau Domaine Collection
Beau Domaine is a vegan, cruelty-free skincare line, drawing upon the potent natural antioxidants found in the grape varieties cultivated in the Perrins’ Southern French vineyards.
With a strong focus on anti-aging, the products are infused with two groundbreaking patented ingredients, GSM10 and ProGR3, designed to amplify the antioxidant benefits and decelerate the aging process.
Products
The collection offers a curated selection of skincare essentials, each crafted to cater to specific skincare needs. The range begins with the Cleansing Emulsion, a gentle yet effective cleanser perfect for kicking off any skincare regimen.
Following this, the Serum delivers a concentrated burst of active ingredients, targeting deep skin rejuvenation. For daily hydration, the Fluid Cream offers a lighter moisturizer ideal for regular use, while the richer Cream provides intense hydration for those needing a more robust option.
These products are priced between $43 and $476, making them premium choices. After cleansing and rejuvenating, it makes the skin perfectly prepped for makeup.
Packaging
Reflecting the company’s commitment to sustainability, the packaging is as elegant as it is eco-friendly. Each product is housed in sleek glass bottles, crowned with oak caps crafted from barrel scraps, symbolizing a full-circle homage to the winemaking process.
The caps are hand-polished in the Jura region of France and are reusable. This thoughtful design enhances the aesthetic appeal and reinforces the brand’s dedication to minimizing environmental impact.
Inspiration
Inspired by the creative heritage of the Perrins’ Château and the natural rhythms of the vineyard life, Pitt envisioned a skincare line that respects the cyclic nature of the environment. Beau Domaine is an ode to beauty and sustainability, aiming to offer products that nurture the skin and the planet alike.
Sustainability
At the heart of Beau Domaine is a profound commitment to sustainability. As Brad Pitt states: “It is about imitating nature’s organic cycles, its original beauty. In nature, there is no concept of waste. Every discarded thing becomes nourishment for another. This is circularity for Beau Domaine.”
Ingredients like grape marcs, comprising skins and seeds, are sourced directly from the Perrin family vineyards. These byproducts undergo an eco-friendly extraction process while leveraging every part of the grape. Similarly, organic olive oil used in the products is harvested from olive groves owned by the Perrin family.
The packaging design further underscores this commitment, using materials like glass and wood and minimizing plastic use, turning to recycled alternatives only when necessary. The company has replaced traditional printed instructions with QR codes.
