adidas Originals is paying homage to its iconic running shoes with the launch of the new SL 72 campaign, featuring stunning studio images of supermodel Bella Hadid, musician Melissa Bon, and model Sabrina Lan.
Bella Hadid for adidas Originals SL 72 Ad
Bella Hadid takes center stage in the campaign, posing with red flowers while donning a knit top and shorts. The bold red SL 72 styles from the popular sneaker brand perfectly complement her outfit’s sporty chic vibes.
Photographer Kenny Germé captures the trio in a vibrant and colorful setting, showcasing the shoes in all their glory. This season, adidas introduces five new colorways and two versions of the SL 72: the SL 72 RS and SL 72 OG.
The new additions offer fans of the brand even more options to incorporate the classic design into their wardrobe. The SL 72 campaign, following the footsteps of the successful CLOT Gazelle launch led by Jennie, is set to make a similar impact.
