Bella Hadid, Rosé Lead Saint Laurent Fall 2024 Ad

Joanna Elizabeth

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Published August 6, 2024

Rose Saint Laurent Fall 2024 Ad
Rosé stars in Saint Laurent’s fall 2024 campaign. Photo: Gray Sorrenti / Saint Laurent

Saint Laurent’s fall 2024 campaign is a star-studded affair featuring a cast sure to turn heads. Supermodel Bella Hadid, K-pop sensation Rosé of Blackpink, and top models Liu Wen, Kiko Mizuhara, and Penelope Ternes front the ads.

Saint Laurent Fall 2024 Campaign

Bella Hadid Saint Laurent Fall 2024 Ad
Bella Hadid strikes a pose in the Saint Laurent fall 2024 ad. Photo: Gray Sorrenti / Saint Laurent

The cast comes together for a series of sultry images lensed by Gray Sorrenti. Creative director Anthony Vaccarello, whose lingerie-inspired designs are as daring as they are desirable, is at the helm.

Liu Wen models lace in Saint Laurent's fall 2024 campaign.
Liu Wen models lace in Saint Laurent’s fall 2024 campaign. Photo: Gray Sorrenti / Saint Laurent

Every piece has a sensual appeal, from sheer lace to open-work knits and sleek leather jackets. The cast is captured lounging in bed and other intimate settings, giving us a glimpse into their private world.

Penelope Ternes wears a sheer look for Saint Laurent's fall 2024 ad.
Penelope Ternes wears a sheer look for Saint Laurent’s fall 2024 ad. Photo: Gray Sorrenti / Saint Laurent

The color palette is equally alluring, with neutral tones of rust, black, white, and green that evoke a sense of luxury and sophistication. To complete the look, Duffy’s undone hair and Kanako Takase’s glamorous makeup add a touch of effortless chic.

Kiko Mizuhara lounges in style for the Saint Laurent fall 2024 campaign.
Kiko Mizuhara lounges in style for the Saint Laurent fall 2024 campaign. Photo: Gray Sorrenti / Saint Laurent

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