Bella Hadid Channels the 90s in Helmut Lang Pre-Fall 2020 Campaign

Joanna Elizabeth

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Published July 3, 2020

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Updated April 8, 2022

Bella Hadid stars in Helmut Lang pre-fall 2020 campaign.
Bella Hadid stars in Helmut Lang pre-fall 2020 campaign.

Bella Hadid returns as the face of Helmut Lang’s pre-fall 2020 campaign. Previously, the American beauty appeared in spring advertisements which highlighted minimal style. Photographer Ethan James Green captured Bella on location in New York City for these black and white portraits. 1990s style stands out with a mix of shrunken cardigans, leather separates, and cropped tops. Patti Wilson styles the shoot with hair by Jimmy Paul and Hannah Murray on makeup.

Related: Bella Hadid Charms in Miu Miu Eyewear Spring 2020 Campaign

Helmut Lang Pre-Fall 2020 Campaign

Helmut Lang taps Bella Hadid for 90's inspired pre-fall 2020 campaign.
Helmut Lang taps Bella Hadid for 90’s inspired pre-fall 2020 campaign.
Bella Hadid appears in Helmut Lang pre-fall 2020 campaign.
Bella Hadid appears in Helmut Lang pre-fall 2020 campaign.
Model Bella Hadid is the face of Helmut Lang's pre-fall 2020 campaign.
Model Bella Hadid is the face of Helmut Lang’s pre-fall 2020 campaign.
Helmut Lang once again works with Bella Hadid for pre-fall 2020 campaign.
Helmut Lang once again works with Bella Hadid for pre-fall 2020 campaign.
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