Bella Hadid is Part of ‘Generation Now’ for Penshoppe Campaign

Joanna Elizabeth

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Published August 21, 2017

Bella Hadid stars in Penshoppe Generation Now 2017 campaign
Bella Hadid stars in Penshoppe ‘Generation Now’ 2017 campaign

Supermodel Bella Hadid is the new face of Penshoppe. The 20-year-old beauty takes over for her sister Gigi as a spokesmodel for the Philippines-based fashion brand. Bella fronts the ‘Generation Now’ campaign including streetwear inspired looks. Photographed outdoors, the brunette embraces casual denim, sweatshirts and bomber jackets. Bella can also be seen behind-the-scenes in an official campaign video.

Related: Bella Hadid Looks Sporty Chic in SuperELLE China

Campaign: Bella Hadid for Penshoppe ‘Generation Now’ 2017

Bella Hadid for Penshoppe
Bella Hadid for Penshoppe
Model Bella Hadid embraces casual style for Penshoppe Generation Now campaign
Model Bella Hadid embraces casual style for Penshoppe ‘Generation Now’ campaign

Bella Hadid wears a graphic print sweatshirt in Penshoppe's Generation Now campaign
Bella Hadid wears a graphic print sweatshirt in Penshoppe’s ‘Generation Now’ campaign

Penshoppe taps model Bella Hadid for its latest campaign
Penshoppe taps model Bella Hadid for its latest campaign
Model Bella Hadid poses in an off-the-shoulder top for Penshoppe campaign
Model Bella Hadid poses in an off-the-shoulder top for Penshoppe campaign

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