United Colors of Benetton gets a fresh look with its fall-winter 2022 campaign under the creative direction of the newly appointed Andrea Incontri. The advertisements feature Dutch model Rianne van Rompaey as the leading face in a series of elegant images.
United Colors of Benetton Fall/Winter 2022 Campaign
Giampaolo Sgura was the photographer for these polished studio portraits. Stylist Jacob K highlights denim with a relaxed look, puffer jackets, and colorful knitwear. You Can Be Everything is the new tagline, signaling the beginning of a new era.
CEO Massimo Renon’s relaunch program receives a further boost with the roll out of United Colors of Benetton’s new Fall Winter 2022 campaign, conceived by new creative director Andrea Incontri. The aim is to raise the fashion quotient, celebrating diversity with an intimate approach and renewed aesthetic codes.
Benetton
In order to complete Rianne van Rompaey’s look, makeup artist Luca Cianciolo works on her natural-looking visage while hairstylist Franco Gobbi creates a messy updo. You can also see her grace a digital cover of ELLE US.
