Alek Wek stars in Betsey Johnson’s spring 2025 campaign, marking a joyful reunion nearly 30 years after her iconic wig toss during the designer’s fall 1998 show. Photographed by Matthew Hawkes and styled by David Taveras, the famous Black supermodel shines in a series of striking studio portraits.
Betsey Johnson Spring/Summer 2025 Campaign
The collection embraces Betsey Johnson’s signature playful energy, featuring bold leopard prints, feather-trimmed gowns, and dramatic, sculptural silhouettes.
The accessories are equally eye-catching, with glittery knee-high boots and heels adorned with oversized bows. They heighten each look to new heights. It’s a celebration of unapologetic self-expression and fun.
Reflecting on the collaboration, Alek described Johnson as a designer who brings pure joy to fashion, saying her work never fails to make people smile. This campaign bridges Alek’s trailblazing legacy with Betsey Johnson’s iconic, irreverent style, reminding us of the power of creativity.
