Beyonce Lands H&M Summer 2013 Campaign by Inez & Vinoodh

Joanna Elizabeth

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Published March 21, 2013


Beyonce x H&M – Superstar Beyonce is teaming up with fashion retailer H&M for its summer 2013 campaign in a series of billboard and print images. The advertisements were photographed by Inez van Lamsweerde & Vinoodh Matadin in Nassau in the Bahamas and the commercial was directed by Jonas Åkerlund. “In the campaign BeyoncĂŠ is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design at H&M. The clothing will hit stores in the beginning of May and features a colorful array of swimwear and beachwear pieces.

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    6 thoughts on “Beyonce Lands H&M Summer 2013 Campaign by Inez & Vinoodh”

    3. The retouching on this is appalling.
      The bushes have been extended in the back and you can see repeats and random blurred areas!
      Someone got paid a lot to produce this disaster.

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