Blugirl 2016 Spring / Summer Ad Campaign

Charlotte Cardin stars in Blugirl's spring-summer 2016 campaign — Charlotte Cardin stars in Blugirl’s spring-summer 2016 campaign

Blugirl has unveiled its spring-summer 2016 campaign, and with the California sunshine, model Charlotte Cardin channels the free spirit of the collection. Despite looking like it was shot in some west coast surburbia, the advertisements were captured on location at Universal Studios in Hollywood. Photographer Michelangelo di Battista shoots the brunette in sixties inspired silhouettes ranging from billowing maxi dresses to printed trousers.

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Blugirl Spring 2016 Campaign

Posing in a car, Charlotte models a butterfly print mini dress from Blugirl's spring 2016 collection — Posing in a car, Charlotte models a butterfly print mini dress from Blugirl’s spring 2016 collection

The model wears an off-the-shoulder blue maxi dress from Blugirl's spring 2016 collection — The model wears an off-the-shoulder blue maxi dress from Blugirl’s spring 2016 collection

An image from Blugirl's spring-summer 2016 campaign — An image from Blugirl’s spring-summer 2016 campaign

Blugirl Spring 2016 Runway

Embracing a playful spirit, Blugirl’s spring-summer 2016 runway show featured the ultimate in flirty and feminine style. Details of broderie anglaise, tulle and macrame embroideries bring a delicate take to the season.