The timeless elegance of Boucheron’s designs takes the spotlight for its new Icons campaign, which showcases oversized iterations of the Quatre collection to fit today’s fashion trends. Polish model Anja Rubik fronts the images while posing on location in Paris’ Place Vendôme, where the luxury jeweler was founded.
Boucheron Icons 2022 Campaign
For over two decades, the blonde has walked famous catwalks and graced magazines. Photographer David Sims captured the images with styling by Emmanuelle Alt. You can also take a look at Boucheron’s New Maharajahs high jewelry collection, released earlier this year.
The advertisements feature studio close-ups and on-location shots with the Quatre collection, Serpent Bohème, Jack de Boucheron, and the Vendôme Liseré lines. For beauty, Duffy works on Anja Rubik’s bob-length tresses with makeup by Lucia Pieroni.
For this campaign, I imagined oversized versions of our icons while remaining true to their original character. I feel that Boucheron presents a cutting-edge, lively, authentic vision of jewelry and High Jewelry with these pieces, and that’s how I’ve always imagined Boucheron to be.
Claire Choisne, Creative Director
