Adidas is one the most popular sneaker brands of today and a challenging competitor to the brand Nike. Founded in 1949, the company makes shoes, apparel and accessories. The company is recognized by their signature three stripes. Although many people wear this brand, few know about its history and origin. “We started in a washroom and conquered the world.”, the company describes about their past. The fateful moment occurred in a small town in Bavaria in Germany, more precisely in the wash kitchen of Adi Dassler’s mother.
Adidas – History
He devised a mission to provide athletes with the best equipment but started his dream when he was 49 with a humble brand originally named “Adi Dassler Adidas Sportschuhfabrik”. The miracle and the growth of the brand happened in Bern 1954 when the German not only faced the unbeatable Hungarians in the 1954 World Cup final but actually won the trophy. Today, athletes and regular people prefer this company. Today, adidas is known for its work with brand ambassadors such as Kanye West (who creates the Yeezy line), Kendall Jenner, HoYeon Jung, and Karlie Kloss.
adidas Originals is diving into its legacy with the launch of A-TYPE, a collection that blends iconic designs with luxury craftsmanship. Taking inspiration from adidas’ storied past, this new line features premium materials like leather …
