Balmain is a French fashion brand founded in 1945 by Pierre Balmain. He became well known for his fragrance called ‘Jolie Madame’. Today, Balmain is synonymous with tailored blazers, fitted pants and body-hugging dresses. Olivier Rousteing became the creative director of the brand in 2011. Famous campaign faces for the brand include Kim Kardashian, Kanye West, Cara Delevingne, Kylie and Kendall Jenner.
Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the artistic direction of Ezra Petronio, the campaign unfolds in creative director Olivier Rousteing’s home, blending …
