Fendi

Fendi is an Italian fashion brand founded in 1925 by Adele and Edoardo Fendi. The label became known for its use of fur and quality leather. In 1946, their five daughters Paola, Anna, Franca, Carla and Alda joined the company. In 1965, Karl Lagerfeld became the house’s designer and later became the creative director of its ready-to-wear line in 1977. Lagerfeld is credited with creating the label’s double-F logo. Fendi created accessories known for their Monster and Faces motifs. The daughter of Anna, Silvia Venturini Fendi, started working in the company in 1994 and works as Creative Director of accessories. In 2016, Fendi held a couture show celebrating its 90th anniversary. Past famous faces of the brand include Kendall Jenner, Gigi Hadid, Bella Hadid, Taylor Hill and Cara Delevingne.