H&M

H&M Short Wrapover Top and Stovepipe Pants

The Rich New Mix: 7 Resort Styles from H&M

It may still be winter, but H&M is looking to the New Year with its latest trend guide. Called ‘The Rich New Mix’, the fashion …

Lookbook, Shopping

Make An Entrance: 10 Special Occasion Looks from H&M

H&M offers up glamorous party styles for its latest lookbook. Called ‘Make an Entrance’, the fashion shoot focuses on special occasion ensembles. From glittery dresses …

Lookbook, Shopping

Upbeat Girl: 6 Vibrant Winter Looks from H&M

The weather is cooling down, but that does not mean your outfits need to be dark. H&M’s recent trend guide called ‘Upbeat Girl’, features chic …

Tim Walker photographs H&M Holiday 2017 advertising campaign

Campaign, Shopping

Nicki Minaj, Top Models Front H&M’s Holiday 2017 Campaign

H&M gets some star power for its Holiday 2017 campaign. Rapper Nicki Minaj fronts images lensed by Tim Walker as well as a short film …

(Left) H&M Faux Fur Coat and Slim Patent Pants (Middle) H&M Glittery Top and Slim Patent Pants (Right) H&M Satin and Lace Camisole Top and Slim Patent Pants

Lookbook, Shopping

Party Ready: H&M Spotlights On-Trend Holiday Styles

Holiday season is here, and if you are looking for an outfit for that end-of-the-year party, H&M has the answer. The Swedish fashion brand launched …

H&M Long Flannel Shirt, Fitted Jersey Dress and Thigh-High Over-the-Knee Socks

Lookbook, Shopping

Mix Not Match: 90’s Inspired Looks from H&M

The 90s are back, and when it come to conquering retro style made new, H&M has plenty of offerings. The Swedish fashion brand spotlights throwback …

H&M Oversized Leather Leather Biker Jacket, Shirt with Tie Belt and Kickflare High Ankle Jeans

Lookbook, Shopping

Luxe Simplicity: H&M Takes On Fall’s Wardrobe Essentials

Looking for a fall-winter wardrobe update? H&M has some chic choices thanks to a new lookbook. Called ‘Luxe Simplicity’, the fashion shoot stars model Laura …

H&M Padded Parka, Knot-Detail Sweatshirt and Suit Pants

Lookbook, Shopping

Dress Natural: 10 Comfortable Autumn Styles from H&M

With the weather changing, H&M offers cold weather outfit ideas for a new trend guide. Called ‘Dress Natural’, the fashion shoot stars models Mathilde Brok …

Editorial

Ester Berdych Models Erdem x H&M’s Dreamy Looks for ELLE Czech

With Erdem x H&M hitting stores next month, the November 2017 issue of ELLE Czech spotlights the buzzy collaboration. Photographed by Andreas Ortner, model Ester …

H&M Short Jacket, Hooded Top and Flared Pants

Lookbook, Shopping

Coats to Covet: 7 Winter Outerwear Looks from H&M

Say hello to winter fashion with H&M’s new trend guide. Called ‘Coats to Covet’, the fashion shoot focuses on outerwear perfect for the cold weather …

Campaign

ERDEM x H&M Channels Vintage Vibes for Campaign

After launching the lookbook last week, the ERDEM for H&M collection has unveiled its campaign. Photographed by Michal Pudelka, the images star models Saskia de …

H&M

The Rich New Mix: 7 Resort Styles from H&M

Make An Entrance: 10 Special Occasion Looks from H&M

Upbeat Girl: 6 Vibrant Winter Looks from H&M

Nicki Minaj, Top Models Front H&M’s Holiday 2017 Campaign

Party Ready: H&M Spotlights On-Trend Holiday Styles

Mix Not Match: 90’s Inspired Looks from H&M

Luxe Simplicity: H&M Takes On Fall’s Wardrobe Essentials

Dress Natural: 10 Comfortable Autumn Styles from H&M

Ester Berdych Models Erdem x H&M’s Dreamy Looks for ELLE Czech

Coats to Covet: 7 Winter Outerwear Looks from H&M

ERDEM x H&M Channels Vintage Vibes for Campaign

Types of Pants: A Guide to 24 Different Styles

Blunt Bangs: 7 Stylish Looks to Try Right Now

25 Black Models Who Broke Barriers in the Fashion World