Hugo Boss is a German fashion brand founded in 1924 by the designer with the same name. The company currently produces womenswear, menswear, eyewear, watches, fragrance and kids apparel. Boss became known for designing menswear suits after the founderās death. In 1985, the company launched its first fragrance. In 2013, Jason Wu became the artistic director of BOSS ready-to-wear.
BOSS means business with its fall 2024 campaign, and it’s bringing star power with supermodels Naomi Campbell and Gisele Bundchen. The duo, who also starred in the brand’s spring advertisements, reappeared for a corporate-inspired shoot …
