Iro

IRO is a French fashion brand founded by brothers Laurent and Arik Bitton in 2005. Inspired by music and stylish women, the brand became well-known for its Parisian aesthetic. IRO creates denim, knitwear and leather pieces for the more contemporary consumer. Currently, the brand produces men’s and women’s ready-to-wear.

Campaign

IRO’s Fall 2024 Campaign Features Cool Girl Style

IRO takes the spotlight with its latest fall-winter 2024 campaign. The French fashion label unveils the looks. Photographer Chris Colls is behind the lens, capturing model Luna Bijl in a series of dynamic, fashion-forward images. …