La Perla is an Italian lingerie brand founded in 1954 by Ada Masotti. Masotti originally opened a shop which carried handcrafted corsetry in Bologna. Throughout the years, La Perla went on to design lingerie, nightwear, swimwear and loungewear. Famous faces of La Perla include models Cara Delevingne, Kendall Jenner and Liu Wen. Julia Haart became the creative director of La Perla in 2016.
Italian lingerie brand La Perla unveils its Comfort Zone collection. Made for everyday wear, it includes eco-friendly material like recycled Lycra and Supreme Green cotton, which uses sustainable methods and are non-genetically modified. The sporty-inspired …
