Loro Piana is an Italian luxury brand known for its quality and use of the finest natural materials like cashmere, wool, and vicuña. Founded in 1924, it has built a reputation for creating timeless pieces that feel as good as they look. From cozy knitwear to impeccably tailored coats, Loro Piana’s designs focus on subtle elegance rather than bold statements. The brand is also committed to sustainability, sourcing its materials responsibly while honoring traditional elements.
Loro Piana transports us to the heart of Rio de Janeiro for its spring-summer 2025 campaign, captured by the renowned Mario Sorrenti. The vibrant setting pairs lush greenery with the iconic modernist architecture of Oscar …
