Max Mara is an Italian fashion brand founded in 1951 by Achille Maramotti. Well-known for its camel coats and tailored cuts, Max Mara helped develop modern ready-to-wear fashion. Models and celebrities like Christy Turlington, Linda Evangelista, Jennifer Garner, Amy Adams and Gigi Hadid have appeared in Max Mara advertising campaigns. Max Mara has a number of diffusion brands including Sportmax, Weekend Max Mara, Marella, MAX&Co. and Marina Rinaldi.
Weekend Max Mara’s spring-summer 2025 campaign is a love letter to laid-back elegance, set against the backdrop of Lisbon, Portugal. The images, featuring model Grace Valentine, highlight the city’s intricate tiled facades, winding streets, and …
