Max Mara is an Italian fashion brand founded in 1951 by Achille Maramotti. Well-known for its camel coats and tailored cuts, Max Mara helped develop modern ready-to-wear fashion. Models and celebrities like Christy Turlington, Linda Evangelista, Jennifer Garner, Amy Adams and Gigi Hadid have appeared in Max Mara advertising campaigns. Max Mara has a number of diffusion brands including Sportmax, Weekend Max Mara, Marella, MAX&Co. and Marina Rinaldi.
Max Mara’s brand values campaign for 2024 is a powerful homage to its own heritage. Drawing on the Italian fashion label’s signature elements, the series of images shot by Oliver Hadlee Pearch on the streets …
