Miu Miu, a subsidiary of the iconic Prada Group, has carved out its own unique space in the fashion world. Founded in 1993 by Miuccia Prada, the brand is a delightful paradox, blending youthful exuberance with sophisticated allure.
Unlike its parent brand Prada, which leans towards minimalist luxury, Miu Miu revels in its playful and experimental aesthetics. Think vibrant colors, intricate embellishments, and audacious prints.
The Italian designer brand has a knack for redefining femininity, offering a fresh perspective that resonates with the modern woman. From its signature matelassé leather bags to its avant-garde footwear, Miu Miu effortlessly marries traditional craftsmanship with contemporary design elements.
The result? A collection that’s both timeless and of-the-moment, appealing to a broad demographic of fashion-forward individuals.
Miu Miu’s influence extends beyond the runway, making waves in the realms of beauty and accessories as well. With a focus on innovation, the brand continually pushes the envelope, challenging conventional fashion norms while maintaining its core values of quality and elegance.
Miu Miu’s spring-summer 2025 campaign is a play on contrast. There is light and shadow, innocence and sophistication. Photographed by Lengua, the visuals feature a cast including Joey King, Liu Haocun, Kayije Kagame, Sunday Rose …
