Proenza Schouler is a New York-based fashion brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The brand won the inaugural CFDA Vogue Fashion Fund award in 2004. A highly buzzed about label, Proenza Schouler became known for creating designs based off of pop culture and modern art. In 2014, the brand launched its debut swim line. And in 2017, Proenza Schouler introduced a secondary brand called PSWL or Proenza Schouler White Label.
Proenza Schouler embraces understated luxury with its fall-winter 2024 campaign. This subtle approach allows the true stars of the show, the designs, to shine. Textured backdrops stand out in the imagery. The campaign, captured by …
