Sporty & Rich

Sporty & Rich is a fashion brand started by Emily Oberg, originally as an Instagram mood board in 2015. Over time, it grew from a visual platform into a popular brand known for combining luxury with sporty, casual styles inspired by 80s and 90s fashion.

What began as a mood board showcasing beauty and wellness soon became a print magazine, and by 2018, Sporty & Rich launched its clothing line.

The brand’s look is influenced by retro designs, offering a nostalgic feel while promoting a healthy, luxurious lifestyle. Through the years, the brand has collaborated with adidas, Lacoste, and the Yankees.