Sporty & Rich is a fashion brand started by Emily Oberg, originally as an Instagram mood board in 2015. Over time, it grew from a visual platform into a popular brand known for combining luxury with sporty, casual styles inspired by 80s and 90s fashion.
What began as a mood board showcasing beauty and wellness soon became a print magazine, and by 2018, Sporty & Rich launched its clothing line.
The brand’s look is influenced by retro designs, offering a nostalgic feel while promoting a healthy, luxurious lifestyle. Through the years, the brand has collaborated with adidas, Lacoste, and the Yankees.
Sporty & Rich is highlighting preppy fashion with its 2025 Preppy Drop, blending collegiate aesthetics with everyday wear. The collection launching February 13th at 9 AM PST includes cozy sweatshirts, structured rugby shirts, crisp button-ups, …
