Theory

Amanda Seyfried, Misty Copeland Take the Spotlight in Theory Fall 2021 Campaign

Theory looks to a better tomorrow for its fall 2021 campaign. Called: In Pursuit of Tomorrow, it features actress Amanda Seyfried and ballerina Misty Copeland. Photographer Craig McDean captures a series of studio portraits featuring …

Shopping, Trends

Modern Utility: Theory Spotlights the New Trend

The utilitarian trend takes over for the spring-summer 2019 season. Theory spotlights the style with a fashion guide focusing on wearable chic fashions. Cargo inspired …

Shopping

Good Linen: Discover Theory’s Eco-Friendly Essentials

Theory offers warm weather styles with the launch of its Good Linen collection. Made from certified organic linen, the fabric is created with a process …

Campaign

Giedre Dukauskaite Fronts Theory Spring 2019 Campaign

Theory spotlights its minimal aesthetic with the launch of its spring-summer 2019 campaign. Starring model Giedre Dukauskaite, the studio shots captured by Thomas Lohr spotlight …

Theory Shearling Peacoat $1,377 (previously $2,295)

Shopping

Buy More, Save More with Theory’s Black Friday Sale

Black Friday is almost here, but if you want to save with Theory, you do not have to wait. Just make sure to spend more …

Lookbook, Shopping

Good Wool: 4 Suiting Styles from Theory

Theory launches a new collection just in time for the fall 2017 season. Called ‘Good Wool’, the line features Australian merino wool made using energy-saving …

Campaign

Sasha Pivovarova & Iselin Steiro Wear the Essentials in Theory’s Fall 2017 Campaign

New York-based fashion brand Theory focuses on the essentials for its fall-winter 2017 campaign. Captured by Erik Torstensson, the advertisements star models Iselin Steiro, Sasha …

Lookbook, Shopping

Back in Black: 4 Little Black Dresses from Theory

No matter the season, the little black dress is always on trend. And Theory focus on the LBD with its latest trend guide. Called ‘Back …

Theory Embroidered Linen-Cotton Dress $475

Lookbook, Shopping

5 Ways to Wear Eyelet Lace from Theory

Get ready to take on one of the summer season’s hottest trends—eyelet lace. New York-based fashion brand Theory unveils a new trend guide called, ‘Summer …

Shopping

Wish List: A Lightweight Shirt Dress from Theory

When it comes to the perfect lightweight dress for warm weather, it can be quite a challenge to find. Luckily, Theory designed a chic piece …

Campaign

Lily Aldridge, Liya Kebede Wear the Essentials in Theory’s Spring 2017 Campaign

Theory unveils its spring-summer 2017 campaign. The New York-based label taps four leading models for its latest advertisements. Models Lily Aldridge, Liya Kebede, Amber Valletta …

Theory

Amanda Seyfried, Misty Copeland Take the Spotlight in Theory Fall 2021 Campaign

Modern Utility: Theory Spotlights the New Trend

Good Linen: Discover Theory’s Eco-Friendly Essentials

Giedre Dukauskaite Fronts Theory Spring 2019 Campaign

Buy More, Save More with Theory’s Black Friday Sale

Good Wool: 4 Suiting Styles from Theory

Sasha Pivovarova & Iselin Steiro Wear the Essentials in Theory’s Fall 2017 Campaign

Back in Black: 4 Little Black Dresses from Theory

5 Ways to Wear Eyelet Lace from Theory

Wish List: A Lightweight Shirt Dress from Theory

Lily Aldridge, Liya Kebede Wear the Essentials in Theory’s Spring 2017 Campaign

7 Athleisure Outfits That Take You From Gym to Street

8 Micro Bangs: Styles That Will Make You Want to Go Short

Waxing Over Shaving: Everything You Need to Know