Victoria's Secret

Founded in 1977 by Roy Raymond, Victoria’s Secret is the largest retailer of lingerie in America and has expanded its product line to include sportswear, fragrances, and sleepwear. Victoria’s Secret has been instrumental in launching the careers of many supermodels, thanks to its prestigious title of Angels.

Renowned VS Angels such as Gisele Bundchen, Tyra Banks, Heidi Klum, Adriana Lima, and Candice Swanepoel have become synonymous with the brand’s aspirational image. In 2021, the term Angel was retired for the VS Collective.

The brand has become famous for its annual Victoria’s Secret Fashion Show, a glamorous event that started in 1995 and continues to serve as a coveted platform for the world’s top models.

In 2002, the brand also targeted younger consumers by introducing Pink, a diffusion line. Additionally, Victoria’s Secret is known for its best-selling perfumes like Bombshell, Tease, and Very Sexy, further solidifying its position in beauty.