Burberry’s 2025 Mother’s Day campaign starts with a scene that feels both familiar and glamorous. Legendary model Jerry Hall appears with her daughters, Lizzy and Georgia May Jagger, and grandchildren, Dean and Eugene. Together, they create heartfelt portraits that highlight the strength and beauty of motherhood.
Burberry Mother’s Day 2025 Campaign
Photographed by Laura Jane Coulson, the campaign focuses on natural warmth and subtle grace. The family poses in Burberry’s iconic trench coats, signature check patterns, and military jackets. The clothes and accessories, like a tote bag, come in muted tones that feel classic and fresh at once.
To celebrate the campaign, Burberry is hosting an exclusive event at the New York Botanical Garden. It’s a setting as graceful and meaningful as the message behind the shoot. According to the brand, this moment is about “happiness, heritage and heirloom pieces,” and the images reflect that.
