Burberry’s summer 2024 campaign is a vibrant mix of British luxury and the relaxed atmosphere of Jamaica, channeled through an array of outdoor shots. The campaign, photographed by Tyrone Lebon, takes inspiration from Jamaica’s significant influence on British culture.
Burberry Summer 2024 Campaign
Under the creative direction of Daniel Lee, the luxury brand’s collection presents a refreshing summer palette, showcasing a variety of pieces, including iconic trench coats, breezy floral print skirts, and lightweight blouses, perfect for warm weather.
An exciting addition to the collection is the introduction of updated accessories, such as the Horn, Swan, Knight, and Shield bags. These bags complement the Burberry apparel with their floral prints and glittering materials.
The campaign features a diverse cast of models, including AbiāGail Lloyd, Karen Elson, Chey Carty, Peng Chang, and India Rawsthorn, who bring the collection to life against the picturesque Jamaican backdrop.
For beauty, led by Shiori Takahashi for hair and Jen Myles for makeup, emphasize natural and understated looks, aligning with the collection’s theme of relaxed elegance.
This campaign follows Burberry’s Lunar New Year series, which was set in Chengdu, showcasing the brand’s continuous exploration of cultural themes and settings.
