Burberry unveils a celebrity-filled summer 2025 campaign, merging the nostalgia of 1990s and 2000s British rom-coms with the brand’s signature trench coats. Shot by Drew Vickers, the visuals feature Kate Winslet, Jodie Turner-Smith, Liu Wen, Naomi Campbell, and Aimee Lou Wood.
Burberry Summer 2025 Campaign
Set against classic London backdrops, the campaign captures rain-soaked city streets, black cabs, and cascading wisteria, highlighting Burberry’s timeless outerwear. The trench coat, originally designed in 1879 by Thomas Burberry, remains central.
It gets reimagined in lightweight fabrics, cropped silhouettes, and soft pastel hues. A mix of structured and flowy designs showcases parkas, capes, and silk-layered pieces.
Creative director Daniel Lee describes the campaign as a “Burberry love story,” celebrating humor, optimism, and the unpredictability of British weather. The images feel both cinematic and intimate, reflecting Burberry’s craftsmanship while embracing the everyday.
With store activations and window displays featuring floral arrangements and lime-washed textures, the campaign brings the spirit of a London summer into every detail.
