Calvin Klein’s iconic CK One scent is turning 30, and to celebrate, the brand is launching CK One Essence, an intensified version of the original. This fresh take on a classic fragrance is just as bold as the original, with a diverse cast of models starring in the black and white campaign images.
Calvin Klein CK One Essence Fragrance Campaign
The campaign features Abby Champion, Blesnya Minher, Noor Mutsaers, Cheikh Dia, Finley Prentice, Yenni Schwan, Mathilda Gvarliani, Troy Untalan, Kit Butler, and Cedric Sanvee.
It showcases the brand’s signature underwear and jeans styles, which take center stage. Photographer Alasdair McLellan captures portraits that exude a youthful and playful energy.
CK One Essence stands apart thanks to its scent. Master perfumer Alberto Morillas, who worked on the original CK One, has crafted a fragrance that’s both fresh and sensual.
Top notes of Italian bergamot and blood orange provide a fruity kick, while heart notes of organic green tea add a refreshing twist. Base notes of upcycled musk and a woody, creamy sandalwood accord give the scent its sensual appeal.
The accompanying commercial is set to the legendary tunes of New Order’s Blue Monday to match the fragrance’s vibrant energy.
