After a teaser was released last month, Calvin Klein launched its fall 2022 campaign led by Jennie, a BLACKPINK member. Photographed by Alasdair McLellan, the advertisements also include actors Chloe Sevigny, Susan Sarandon, and Michaela Jae Rodriguez, as well as models Precious Lee, Lila Moss, Rianne van Rompaey, Fran Summers, and Akon Changkou.
Calvin Klein Fall 2022 Campaign
In one shot, Jennie Kim wears a dark-washed pair of jeans and a black Bonded Flex bralette top from CK, showing off some skin. Another image shows the beauty with red hair poses in the Embossed Icon triangle bralette, padded denim jacket, and 90s straight jeans in black.
These photographs can be seen on billboards in New York City and Los Angeles right now. Jennie Kim and Calvin Klein’s relationship dates back a few seasons, including advertisements for spring od this year and fall 2021, as well as for the Heron Preston for Calvin Klein collaboration. “Modern, minimal and sensual, the stills nod to the stripped-back images the brand is known for, capturing each talent’s true confidence,” PVH shares about the campaign.
The styles focus on underwear and loungewear designs, such as the Embossed Icon featuring the CK logo in a repeating embossed design and Bonded Flex, featuring wire-free comfort with a seamless knit. 1990s styles are back in the spotlight for jeans with utilitarian accents and new proportions.
