Always known for courting controversy, the fall 2015 campaign from Calvin Klein Jeans pushes the envelope once again with a series of images focusing on sexting and “hooking up”. Photographed by Mario Sorrenti in New York City, the advertisements feature models including Aya Jones, Grace Hartzel, Imaan Hammam, Harmony Boucher, Laura Julie and Tiana Tosoi.
Related: See Calvin Klein’s Most Controversial Campaigns
“Calvin Klein Jeans has a long history of combining sexual energy with cultural relevance,” says Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. “Through this campaign, we’re creating an emotional connection with today’s technology driven generation, highlighting the new normal channel for modern meet-ups.”
