MCM welcomes the spring of 2024 with a fresh and vibrant campaign featuring the iconic Cara Delevingne. As the new face of their spring-summer collection, Cara embodies the spirit of an MCM Maverick, adding a touch of rebellious sophistication to the handbag brand.
Cara Delevingne for MCM Spring 2024 Ad
The campaign, captured by the lens of Craig McDean, showcases Cara in a series of relaxed yet refined looks. She effortlessly lounges in wide-leg trousers, dons lightweight coats, and exudes elegance in buttoned cardigans.
Accompanying Cara in this picturesque campaign is an adorable dog, symbolizing the brand’s approachable and playful side. The scene is set with an array of MCM’s latest offerings, including the coveted luggage and accessory line.
Among the standout pieces are the Ella Boston bag and the Himmel shopper, each making a statement with their unique designs and functionality. The creative direction of Fabien Baron melds seamlessly with the styling of Karl Templer, creating a cohesive and striking campaign.
The makeup, a striking red lip color by the legendary Pat McGrath, adds a bold contrast to Cara’s natural beauty, while Guido Palau’s hair styling complements her effortless charm. This campaign follows up on Cara’s previous work with the CH Carolina Herrera Resort 2024 ads.
