Cara Delevingne Flaunts Her Abs in PUMA Campaign

Joanna Elizabeth

/

Published September 20, 2016

/

Updated March 27, 2019

Cara Delevingne stars in PUMA's Do You campaign
Cara Delevingne stars in PUMA’s Do You campaign

Sports brand PUMA has unveiled a new women’s campaign called ‘Do You’ that aims to create confidence in women everywhere. Model and actress Cara Delevingne fronts the advertisements, which were made with creative direction by Rihanna. In the photographs, the British beauty wears PUMA’s Forever sports bra and a backwards baseball cap. Flaunting her toned figure, Cara shows off her signature tomboy style.

Related: Cara Delevingne Blooms for Lady Garden Campaign

“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara about the campaign. “It’s about accepting who you are, no matter your faults.  ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone.  It specifically encourages people to be themselves.”

Cara Delevinge – PUMA ‘Do You’ Campaign

Puma's Do You campaign aims to inspire confidence in women
Puma’s Do You campaign aims to inspire confidence in women
Cara Delevingne for PUMA
Cara Delevingne for PUMA
Cara Delevingne fronts PUMA Do You campaign
Cara Delevingne fronts PUMA Do You campaign
Cara Delevingne channels tomboy style for PUMA 'Do You' campaign
Cara Delevingne channels tomboy style for PUMA Do You campaign
Cara Delevingne wears PUMA Forever sports bra
Cara Delevingne wears PUMA Forever sports bra

Recent Updates

Klum-Intimissimi-Fall-2024-Ad

Heidi & Leni Klum Wow in Intimissimi’s Fall 2024 Lingerie Ad

Heidi Klum and her daughter Leni Klum have returned as the faces of Intimissimi’s fall-winter 2024 campaign. The pair first ...
Lanvin-Character-Studies-2024

Lanvin’s Final Character Studies: A Black & White Tribute

Lanvin brings the curtain down on its Character Studies series with a captivating final chapter. The conclusion features a notable ...
HM-Holiday-2024

H&M Holiday 2024 Campaign: New Classic Style

H&M’s Holiday 2024 collection and campaign is taking inspiration from the golden eras of 60s and 70s couture but with ...
Banana Republic Lights Up San Francisco with Holiday 2024 Ad

Banana Republic Lights Up San Francisco with Holiday 2024 Ad

Spreading some cheer, Banana Republic’s vibrant Holiday 2024 campaign recently dropped. Iconic supermodel Lauren Hutton leads the project in a ...
Emma-Corrin-Miu-Miu-Holiday

Emma Corrin Brings Vintage Vibes to Miu Miu’s Holiday 2024 Ad

Miu Miu takes a step back in time for its Holiday 2024 campaign. Starring actor Emma Corrin, it draws inspiration ...
Anya-Taylor-Joy-Tiffany-Co-Holiday-2024

Anya Taylor-Joy is a Vision in Tiffany & Co. Holiday Ad

Tiffany & Co. is spreading cheer with a snow-filled Holiday 2024 campaign starring the charming Anya Taylor-Joy. Photographed by Carlijn ...