Chanel introduces the Chanel 25 handbag, a fresh take on timeless style. This new campaign stars global music icons Jennie and Dua Lipa. Captured by photographer David Sims, the visuals highlight signature Chanel details. These include quilted textures, double C logos, and braided chains.
Chanel 25 Handbag Campaign
Designed with two oversized side pockets, it highlights freedom and movement. It’s perfect for everyday wear. Each image showcases the bag in different materials and colors, from soft denim to classic black leather. Whether worn with tweed, denim, or a sheer dress, the bag adapts to the mood.
The campaign’s film, directed by Gordon von Steiner, takes Dua Lipa through New York City, capturing her energetic presence. Adding to the nostalgia, she lip-syncs to She Drives Me Crazy by Fine Young Cannibals, a song that reflects the rebellious ‘90s spirit.
“I love that song. It’s such an anthem from the ‘90s, and I’ve always loved that era, probably because that’s when I was born. I find it’s often a time I go back to whether it’s fashion, music or film. I find it so inspiring,” Dua shares.
