Chanel starts off 2025 with a new Coco Crush fine jewelry campaign starring its global ambassador, Jennie Kim. Known for her enviable style, Jennie shines as she showcases rings, earrings, necklaces, and bracelets crafted in 18K beige gold and white gold, many adorned with diamonds.
Chanel Coco Crush Fine Jewelry 2025 Campaign
The campaign also features models Mona Tougaard and Amelia Gray, offering a modern take on Chanel’s signature sophistication. Jennie brings a playful yet refined appeal, wearing pieces like the Coco Crush necklace and signature stacked rings.
Highlights of the collection include mini bracelets with the exclusive Coco Twist invisible rotating clasp and semi-pavé rings featuring graphic diamond rows.
Chanel adds a new twist this year by incorporating red. This signature house color is used in the Coco Crush jewelry for the first time. The striking ruby detail on the “C” of the Coco necklace is a standout.
