Chanel’s latest Coco Neige 2024-25 campaign is ready to hit the slopes in style. Shot at founder Gabrielle Chanel’s historic rue Cambon apartment, photographer Juergen Teller brings his signature candid style to the forefront.
Chanel Coco Neige 2024 Campaign
The campaign stars Loli Bahia, who channels an apres-ski chic spirit while modeling the latest collection. Sporty-glam looks abound, with quilted jackets, snowsuits, and high-waisted trousers that will turn heads.
The color palette is a masterclass in understated elegance, with muted beiges, navy, and off-white tones complemented by bold, colorful prints.
But it’s the details that truly set this campaign apart. Loli poses with ski accessories featuring the iconic double C motif, subtly referencing the brand’s rich legacy. In addition to its Coco Neige line, Chanel also recently dropped its fall eyewear selection.
