Chanel’s Cruise 2025 Campaign Escapes to the Sea

Joanna Elizabeth

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Published November 15, 2024

Chanel Cruise 2025 Campaign
Chanel unveils its cruise 2025 campaign set in the South of France. Photo: Jamie Hawkesworth / Chanel

Sun-drenched style takes center stage in Chanel’s cruise 2025 campaign, shot on location in the breathtaking South of France. Behind the lens is Jamie Hawkesworth, who captures French model Loli Bahia. She wears a series of relaxed, beachy looks that exude effortless chic.

Chanel Cruise 2025 Campaign

Loli Bahia embraces flared silhouettes in Chanel's cruise 2025 campaign.
Loli Bahia embraces flared silhouettes in Chanel’s cruise 2025 campaign. Photo: Jamie Hawkesworth / Chanel

Sixties shapes meet modern sensibility in the silhouettes, which pair one-piece swimsuits, ruffled tops, and luxurious tweeds to perfection. Each piece shines under the warm light, showcasing the beauty of laid-back fashion.

Chanel features leather pieces in its cruise 2025 collection.
Chanel features leather pieces in its cruise 2025 collection. Photo: Jamie Hawkesworth / Chanel

The collection’s vacation vibe is reflected in a soothing color palette that blends neutral hues with fresh pops of green, evoking the feeling of a stylish escape. And for the finishing touches, boater hats and layered jewelry bring a signature Chanel elegance to each look.

Loli Bahia models a one-piece swimsuit in Chanel's cruise 2025 campaign.
Loli Bahia models a one-piece swimsuit in Chanel’s cruise 2025 campaign. Photo: Jamie Hawkesworth / Chanel

While Loli shines beachside, she’s also been spotted in the recent Coco Neige collection, cementing her status as a top model.


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