Margaret Qualley is Parisian Chic for Chanel Fall 2024 Ad

Joanna Elizabeth

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Published September 17, 2024

Margaret Qualley Chanel Fall 2024 Ad Campaign
Margaret Qualley stars in Chanel’s fall 2024 campaign. Photo: Inez & Vinoodh / Chanel

Chanel pays homage to Paris with its fall-winter 2024 campaign. The focus is actress Margaret Qualley, the brand’s ambassador and the face of the season.

Renowned photography duo Inez & Vinoodh create visually dynamic images that draw inspiration from the French art technique of trompe l’œil, or “deceive the eye”. The effect is mesmerizing, adding different layers to each picture.

Chanel Fall 2024 Ad

Clad in leather, Margaret Qualley fronts the cinematic Chanel fall 2024 campaign.
Clad in leather, Margaret Qualley fronts the cinematic Chanel fall 2024 campaign. Photo: Inez & Vinoodh / Chanel

Qualley’s beauty look also makes a statement for the purse label. She’s traded her signature long locks for a chic, sophisticated bob haircut that effortlessly complements the Chanel aesthetic. As she navigates the streets of Paris, she wears a wardrobe of modern, chic ensembles.

Margaret Qualley embraces luxe tweeds with a beret for Chanel's fall 2024 campaign.
Margaret Qualley embraces luxe tweeds with a beret for Chanel’s fall 2024 campaign. Photo: Inez & Vinoodh / Chanel

Each outfit exudes effortless style, from a classic tweed set paired with a matching beret to a denim shirt paired with an iconic quilted bag.

Posing next to the Eiffel Tower, Margaret Qualley wears a knit top for Chanel's fall 2024 ad.
Posing next to the Eiffel Tower, Margaret Qualley wears a knit top for Chanel’s fall 2024 ad. Photo: Inez & Vinoodh / Chanel

Qualley slips into an all-leather ensemble for a dose of edge, while a gold brocade jacket brings a touch of glamour to the overall aesthetic. Logo-adorned jewelry featuring interlocking Cs provides the perfect finishing touch to each outfit.


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