Chanel’s new Gabrielle Chanel L’Eau fragrance campaign is a shimmering vision, starring leading model Rianne van Rompaey. The ad, shot by Sølve Sundsbø, frames Rompaey in a luminous setting, her glittering dress reflecting the refined sophistication of the scent. The backdrop, bathed in soft, golden light, enhances the ethereal quality.
Gabrielle Chanel L’Eau Fragrance 2024 Ad
The L’Eau fragrance offers a sparkling and fruity interpretation of the iconic Gabrielle Chanel scent. The ad’s visual elements, from the model’s serene expression to the subtle shimmer of her attire, mirror the scent’s composition.
At the heart of the perfume are four exquisite flowers: jasmine, orange blossom, ylang-ylang, and Grasse tuberose. Each adds its unique note to the bouquet. The addition of fruity and berry accents introduces a playful twist, making the fragrance as multifaceted as the modern woman it represents.
This campaign follows the earlier debut of Chanel’s Chance perfume ad, continuing the brand’s legacy of luxurious and evocative scents. Rianne also appears in a short film directed by Sundsbø for Gabrielle Chanel Essence, set to tranquil ambient music.
