Chanel’s Iconic Bag Takes the Spotlight in New Campaign

Joanna Elizabeth

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Published April 12, 2021

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Updated March 17, 2023

Chanel Iconic Bag 2021 campaign.
Chanel Iconic Bag 2021 campaign.

Chanel’s signature quilted bags stand out in a campaign called The Chanel Iconic. Captured by Inez & Vinoodh in Paris, France, models appear in cropped images. The cast includes Rianne van Rompaey, Imaan Hammam, Louise de Chevigny, Zoe Adjani, and Anna Mouglalis. Styled with tweed jackets, pearl necklaces, and jeans, the Chanel woman is a woman on the go. “The 11.12 bag embodies the emblematic allure of CHANEL. Instantly recognizable, it bears within it both the history of the House and the avant-gardist vision of Gabrielle Chanel,” the brand states. In addition to images, a short film directed by Sofia Coppola features upbeat tunes with looks in motion.

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Chanel Iconic Bag 2021 Campaign

Inez & Vinoodh photograph Chanel Iconic Bag 2021 campaign.
Inez & Vinoodh photograph Chanel Iconic Bag 2021 campaign.
Chanel Iconic Bag 2021 campaign photographed in Paris.
Chanel Iconic Bag 2021 campaign photographed in Paris.
An image from Chanel's Iconic Bag 2021 campaign.
An image from Chanel’s Iconic Bag 2021 campaign.
Chanel Iconic Bag 2021 campaign features the 11.12 style.
Chanel Iconic Bag 2021 campaign features the 11.12 style.

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