Chanel ushers in its pre-collection spring-summer 2024 campaign that exudes the essence of Parisian chic through the lens of Malick Bodian. Featuring actress and house ambassador Rebecca Marder, the campaign is a celebration of timeless elegance with a contemporary twist.
Chanel Pre-Collection Spring/Summer 2024
Classic tweed dresses, reminiscent of the luxury brand’s enduring heritage, are reimagined in shades of grey that exude modern simplicity. A pastel pink miniature bag introduces a delicate contrast, offering a nod to the playful side of warmer days ahead, much like the label’s cruise 2024 collection.
The collection embraces a spectrum of neutrals, from the earthy tones of beige slip dresses that whisper of summer evenings to the depth of navy blue that maintains a hint of formality.
These pieces are styled with unexpected elements like printed stockings and chunky sandals, creating a refreshing and grounded juxtaposition. This blend of the unexpected with the iconic defines the pre-collection’s appeal. These dressy casual outfits are as versatile as they are stylish.
Moving through the Parisian streets, Rebecca Marder embodies the Chanel spirit looking confident and graceful. Black lace details suggest a subtle allure, while structured silhouettes maintain the brand’s characteristic poise.
The campaign subtly plays with the boundaries of day-to-night attire, demonstrating that with the right pieces, the transition is seamless.
