Chanel’s Rouge Allure Velvet Lipstick Gets a Makeover

Joanna Elizabeth

/

Published January 27, 2025

Chanel Rouge Allure Velvet Les Perles Lipstick
Jiali Zhao stars in Chanel’s Rouge Allure Velvet Les Perles lipstick campaign. Photo: Chanel Beauty

Chanel’s latest lipstick launch, Rouge Allure Velvet Les Perles, is a tribute to the elegance of pearls and the rich texture of velvet. Drawing inspiration from Coco Chanel’s iconic pearl necklaces, the collection delivers a soft glow.

Chanel Rouge Allure Velvet Les Perles

Chanel features a red lipstick shade with its Rouge Allure Velvet Les Perles collection.
Chanel features a red lipstick shade with its Rouge Allure Velvet Les Perles collection. Photo: Chanel Beauty

The campaign, starring model Jiali Zhao, showcases the glamour of the makeup line. Adorned with pearls, she shows off shades like Lumineuse and Sophistiquée. Chanel packages each lipstick in its signature black click case, now accented with a golden trim for a classic look.

Chanel Rouge Allure Pearls Necklace
Chanel Rouge Allure Velvet Les Perles. Photo: Chanel Beauty

Featuring eight matte shades like red-brown, dusty orange, and light beige, the collection offers sophisticated options. The formula feels weightless yet hydrating, making it comfortable for all-day wear with a velvety finish.

The Chanel Rouge Allure Velvet Les Perles limited edition collection is available in 8 shades.
The Chanel Rouge Allure Velvet Les Perles limited edition collection is available in 8 shades. Photo: Chanel Beauty

Also available as a set, the Les Perles line features two stunning shades with a cool-toned red and a soft brown mauve. Packaged in a sleek black pouch with a pearl-inspired clasp and a handy interior mirror, it’s practical for making touchups.


Recent Updates

Gisele-Bundchen-Marc-OPolo-Spring-2025

Gisele Bundchen is Beach-Ready in Marc O’Polo Spring 2025 Ad

Gisele Bundchen embraces effortless chic in Marc O’Polo’s spring-summer 2025 campaign. Photographer Lachlan Bailey shot the images against a serene ...
Stylebop-Spring-2025

Stylebop’s Spring 2025 Campaign is in Full Bloom

Photographed by Andreas Ortner, fashion retailer Stylebop’s spring 2025 campaign is a striking fusion of contemporary fashion and natural beauty ...
Emporio-Armani-Spring-Summer-2025

Taylor Hill Headlines Emporio Armani’s Spring 2025 Ad

Taylor Hill commands attention in Emporio Armani’s spring-summer 2025 campaign, captured through the lens of Karim Sadli. The studio portraits ...
Ferrari-Spring-Summer-2025-Campaign

Ferrari’s Spring 2025 Campaign Has Major Vintage Vibes

Ferrari blends vintage aesthetics with modern luxury in its spring-summer 2025 campaign. Captured by photographer Willy Vanderperre, the images are ...
Moschino-Spring-2025

Moschino Brings the Drama with Spring 2025 Campaign

Moschino’s spring-summer 2025 campaign for Collezione 02 is a lesson in theatrical fashion. Shot by Willy Vanderperre, the campaign features ...
Rabanne-Spring-Summer-2025

Rabanne’s Spring 2025 Campaign is a Pastel Dream

Rabanne’s spring-summer 2025 campaign steps away from the city and into the open air with pink salt lakes. The collection, ...

Leave a Comment