Keds brings together supermodel Christy Turlington and her daughter Grace Burns for their spring-summer 2024 campaign, captured in heartwarming studio images by Cass Bird. The campaign showcases the enduring charm of Keds’ iconic Champion, a minimalist sneaker style since 1916.
Christy Turlington for Keds Summer 2024 Ad
The sneaker’s pared-down aesthetic highlights its versatility. Christy and Grace model casual looks, including relaxed jeans, crisp button-up shirts, and elegant knit dresses styled by Katelyn Gray.
Their playful and affectionate poses underscore their close bond. Beyond fashion, this campaign has a deeper purpose. Keds has partnered with Christy’s organization, Every Mother Counts, dedicated to ensuring safe and respectful maternity care worldwide.
In addition to her work with Keds, Christy continues to dominate the fashion world, recently posing for Marc Jacobs. Her enduring presence and influence in the industry are a testament to her timeless appeal.
“This was a dream campaign to work on with my daughter who is the inspiration of my advocacy work. We are grateful for the support of Every Mother Counts and our investments around the world to ensure equitable access to safe and respectful maternity care for all,” says Turlington.
