ck One’s New Fragrance Campaign is Selfie Obsessed

Joanna Elizabeth

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Published July 1, 2014

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ck One’s Social Campaign–Celebrating its 20th anniversary of its ck One fragrance, Calvin Klein has released a new campaign that is looking very Instagram-y with a collage of selfie-inspired images. It should come as no surprise considering the brand’s recent #mycalvins campaign which focused on stars and models showing off Calvin Klein underwear on Instagram. Mario Sorrenti photographed the campaign in New York with a cast including Dev Hynes and his girlfriend, musicians Say Lou Lou, singer Samantha Urbani, models Edie Campbell, Ali Michael, Jing Wen and many more. ā€œAfter breaking boundaries 20 years ago as the original shared fragrance, ck one remains a best-selling fragrance globally,ā€ says Steve Mormoris, Senior Vice President of American fragrances, Coty Prestige. ā€œThe new campaign captures the relevance of the brand for a new generation.ā€

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