Coach gets festive with the launch of its Holiday 2022 campaign starring Jennifer Lopez and Zoey Deutch. Called Feel the Wonder, the advertisements feature snow, Christmas trees, and oversized gift boxes. Photographed and filmed by Anton Gottlob, the project channels a feeling of childlike wonder with a positive mood.
Coach Holiday 2022 Campaign
For accessories, the Tabby, Rogue, and Studio bags take the spotlight in addition to the new Heart bag. In one image, Zoey Deutch wears a faux fur bucket hat with a fuzzy jacket, knit sweater, and the Heart crossbody bag to her side.
In another picture, Jennifer Lopez, who signed on as a Coach ambassador in 2019, jumps for joy on a bed. The actress, singer, and dancer models the Rogue top handle bag paired with a varsity-style jacket and cozy brown socks. JLO can also be seen in the Coach fall 2022 advertisements.