First named a Coach face in 2015, actress Chloe Grace Moretz has been tapped as the face of the brand’s new fragrance. Photographed by Steven Meisel, Chloe Grace poses in the back of a car with the landscape of New York City in the background. “I wanted to create a fragrance that represents Coach’s free-spirited attitude, crafting a scent that is individual, authentic and cool,” says Stuart Vevers, Coach’s creative director. The perfume is inspired by the energy of downtown New York City with notes of sparkling raspberry, Turkish roses, and suede musk.
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Coach New York Perfume Campaign