Get ready to embrace the bohemian trend with H&M’s new line called: Color Story. With a focus on tie-dye prints as well as relaxed silhouettes, it’s the second drop from its Innovation Stories collection. This follows up its Science Story which focused on minimal designs. Designs include fabrics colored using We aRe SpinDye, a sustainable practice from a Swedish fashion-tech company. A palette ranges from sunset orange to sage green to blue indigo and soft yellow. Oversized t-shirts, slinky dresses, crop tops, and wide-leg pants pair well with platform sandals. The H&M woman can also accessorize in recycled jewelry as well as an oversized tote bag. Discover Color Story in select stores and online beginning April 15th.
Related: H&M Goes Minimal for Spring 2021 Campaign
“We’re continually aiming to create elevated pieces with ground-breakingly more sustainable materials and processes. With this collection, our forward-thinking designs work together with revolutionary dye processes to make a positive change – be that lower water consumption or reformed manufacturing. This collection has a charming free-spirit; our customers will no doubt love these contemporary pieces, but we hope they’re inspired by the empowering sustainable narrative too,” Ann-Sofie Johansson, Creative Advisor at H&M says.
