Color Psychology in Clothing: What Your Style Says About You

Joanna Elizabeth

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Published October 23, 2023

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Updated October 25, 2023

Bold Color Outfit
Photo: Deposit Photos

Have you ever known someone who seems to wear colors that are just perfect for them? They may have learned a bit about color psychology in clothing. You may not realize it, but the colors we choose often are rooted in aspects of our personality that we may not even be paying attention to. Read on to learn more about what colors reveal about your clothes.

Bold Colors 

If you look at fashion options when shopping that involve bold colors and you’re typically drawn to them, consider that many vibrant colors have a meaning behind them. Dopamine dressing is trending this year, and it’s all about wearing rich hues for good vibes. For example, if you often wear yellow, it may be because you’re naturally bubbly and like to cheer others up. It’s a color often seen in the summertime. 

Orange is another bright color, and while it’s not a color that suits everyone, it’s another bold color that can exude warmth and ambition. Whether you wear bold colors with your women’s loafers or other accessories or like them to take center stage, consider these color choices for your outfits. 

Red

Color Psychology in Clothing
Photo: Deposit Photos

Red is a hue that commands attention, not just as an accent but as a standalone statement. While it’s not a color that finds its way into everyone’s wardrobe, those who incorporate it often do so with a certain level of expertise. Red is often used for dresses and accessories for a pop of color. It’s a color that can be used in pants or ties, T-shirts, tops, and more.

Red, often associated with qualities like assertiveness and conviction, can be a strategic addition to your work attire. Consulting an image expert on seamlessly integrating this impactful hue could be beneficial for those in high-visibility roles or public-facing professions. 

Serene Tones

Natural Color Dress
Photo: Deposit Photos

Colors that you’d find in nature in more natural tones, like soft greens and blues, can provide a calming effect that can help others feel relaxed in your presence. For people who may work in positions where you want to help people feel at ease, consider incorporating pastel colors that are reminiscent of nature so that your outfit exudes confidence and calmness. Green, in particular, is known for inspiring creativity. 

Pink Hues

Pink Dress
Photo: Deposit Photos

Pink is a hue that carries its own narrative, often evoking feelings of warmth and femininity. Interestingly, it can also serve as a flattering complement to individuals with warm skin tones. Beyond aesthetics, pink has the power to impart a youthful glow, making it an ideal choice for those aiming to appear more young. 

Even so, it can also exude sophistication and is considered an inviting color. Wear it in blouses or polo shirts, or invest in an adorable dress that makes you feel bold and beautiful. 

Pink is also an excellent color for your accessories, as too much pink may be off-putting for those who like to show up more subtly. Pink earrings, bracelets, and shoes can add a pop of color that helps you stand out while not being over the ‘Barbie’ top. 

Neutrals

Neutral Look
Photo: Deposit Photos

If understated elegance is your style mantra, the enduring appeal of neutral tones offers a wealth of possibilities, especially when considering the psychology of color in fashion. Black, white, beige, and navy serve as versatile foundations that simplify the process of curating outfits that exude confidence for any event.

Whites and beiges are generally more suited for daytime affairs, while black is the go-to for evening events. For those who gravitate toward a minimalist aesthetic in their daily wear, these neutral shades streamline the outfit-building process.

Unlocking the Color Code

When looking at color psychology in clothing, your selection from vibrant yellows and reds to softer shades like pink, blue, white, and gray can unveil surprising aspects of your personality. Diving deeper into this subject is undoubtedly worthwhile.

Experiment with various hues to influence how you’re perceived at the office, on a romantic outing, or among friends. You’ll discover that the colors you wear can make a significant impact. 


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